Fuel Energy Beverage hired Eyenovation to develop and refine the company’s logo, and translate that into a can design. We worked closely with the outfit to develop a concept that was not only stylish, but informative too. We put important facts in key places to communicate the all natural difference. Once the cans were in production, it was on to what makes any energy drink popular – the buzz marketing. Eyenovation developed key elements in Fuel’s marketing campaign, including vehicle wraps, corporate attire, and business communication pieces such as invoices, letterhead, and business cards.
Design, Identity