Steve McQueen was a marquee Hollywood actor and is still widely considered by many to be “The King of Cool.” His legendary performances in movies like ‘The Great Escape’ and ‘Bullitt’ resonate with automotive enthusiasts everywhere. Though the actor has long since passed, his namesake...
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akley was asked to participate in the annual Toyota Dream Build for the 2013 SEMA trade show. The contest sees action sport companies competing to fabricate the most unique and crowd pleasing vehicle. We worked closely with the Oakley motorsports division to develop the ultimate ski...
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Superkarts! USA is the leading kart racing organization in the United States. Their events attract the highest calibre drivers from around the world, including none other than Formula 1 legend Michael Schumacher. We have worked closely with the organization in the last decade to ensure...
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Oakley is a leading action sports eyewear and apparel company. Their products are seen on countless athletes in many different disciplines. In recent years, Oakley has made a dramatic push in to racing and special projects, drawing upon outside talent when the need arises. Eyenovation...
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CalSpeed Karting is the official karting facility for the Auto Club Speedway – host of NASCAR’s Sprint Cup Series. The karting organization needed a new web presence that showcased the company’s growing matrix of products and services. The design also features a rich back-end content...
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BRM Chronographs is a French luxury timepiece manufacturer that creates signature and unique chronographs for high end clientele. To enhance their brand to an American demographic, BRM turned to Eyenovation to spearhead their digital presence and outreach. We worked closely with the watchmaker to develop...
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The city of Lancaster California is located an hour from downtown Los Angeles. It is a flourishing city in the heart of the Antelope Valley, in southern California’s high desert. To draw awareness to their growing community, the city facilitates several events throughout the calendar...
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For the 2010 NHL season, The Los Angeles Kings NHL hockey team conceived and partnered with the Fanz Choice (Club’s Choice) corporation to launch a fan loyalty program. The concept was a ‘frequent flyer’ like system that would reward fans for supporting local Los Angeles...
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KartSport Magazine was the publication of choice for enthusiasts involved in the sport of professional kart racing. Its colorful and vibrant layouts coupled with hard hitting commentary made it a hit among racers. In a lofty project, Eyenovation overhauled the entire magazine’s art direction, giving...
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Become One is a documentary film about professional kart racing. The film was funded via Kickstarter by the sport, for the sport and is the first feature length film of its kind showcasing the sport. Eyenovation was asked to come up with the film’s identity...
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