The off-road vehicle and aftermarket accessory is the fastest growing segment in the automotive industry. With a torrent of new companies all flocking to get a piece of the action, having a memorable and meaningful brand is of utmost importance. Eyenovation worked with Alpha Wheels...
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Max Papis is a driver with a motorsports resume as diverse as his eclectic and charming personality. When the Italian racing driver and his wife Tati Papis needed a fresh creative spin on their Max Papis Innovations digital platform, they turned to Eyenovation. We worked...
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AiM Sports is a world leader in data acquisition and racing instrumentation. Their products help motorsport teams decipher race car performance data so mechanics and engineers better understand which adjustments to make. We have worked with AiM Sports for nearly a decade on building their American...
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The International Kart Federation is the oldest and very first karting organization on the planet. Started in 1957, the governing body sanctions racing events throughout the country. Recently, the organization changed directions and needed a new brand to coincide with the shift in strategy. The...
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FIKSE Wheels is a North American stalwart forged wheel manufacturer. The brand was one of the first in the industry to revolutionize the concept of quality and precision. For many years, FIKSE Wheels has struggled in remain relevant and has changed ownership in the process....
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The SKUSA SuperNationals is quite simply the largest professional kart racing event in North America. With the 20th anniversary slated for 2016, Eyenovation was trusted yet again with the creative and digital strategy for the event. We have worked with Superkarts! USA for many years,...
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When North America's largest karting organization wanted to launch a new racing tire, they turned to Eyenovation for complete creative guidance. Not only did we come up with the name, but we created the entire brand and identity for new upstart....
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Music and automotive culture are things near and dear to us at Eyenovation. They’re the cornerstone of our company, and the bulk of our client work. So with that said, it was a terrific honor when award winning car audio engineer, Eric Stevens, reached out...
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The city of Modesto California is working on an ambitious campaign to create the most prestigious downtown professional karting street race in North America. They approached us based on our previous work with Superkarts! USA to help create initial art direction pieces for the Modesto Grand Prix....
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Steve McQueen was a marquee Hollywood actor and is still widely considered by many to be “The King of Cool.” His legendary performances in movies like ‘The Great Escape’ and ‘Bullitt’ resonate with automotive enthusiasts everywhere. Though the actor has long since passed, his namesake...
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