The IndyLights racing series was once one of the premier open wheel racing championships in North America. In recent years, the awareness and participation has dwindled. This has led to a change in ownership and a new management team with renewed interest in revitalizing the...
Continue Reading
AiM Sports is a world leader in data acquisition and racing instrumentation. Their products help motorsport teams decipher race car performance data so mechanics and engineers better understand which adjustments to make. We have worked with AiM Sports for nearly a decade on building their American...
Continue Reading
The International Kart Federation is the oldest and very first karting organization on the planet. Started in 1957, the governing body sanctions racing events throughout the country. Recently, the organization changed directions and needed a new brand to coincide with the shift in strategy. The...
Continue Reading
When North America's largest karting organization wanted to launch a new racing tire, they turned to Eyenovation for complete creative guidance. Not only did we come up with the name, but we created the entire brand and identity for new upstart....
Continue Reading
Music and automotive culture are things near and dear to us at Eyenovation. They’re the cornerstone of our company, and the bulk of our client work. So with that said, it was a terrific honor when award winning car audio engineer, Eric Stevens, reached out...
Continue Reading
The city of Modesto California is working on an ambitious campaign to create the most prestigious downtown professional karting street race in North America. They approached us based on our previous work with Superkarts! USA to help create initial art direction pieces for the Modesto Grand Prix....
Continue Reading
Steve McQueen was a marquee Hollywood actor and is still widely considered by many to be “The King of Cool.” His legendary performances in movies like ‘The Great Escape’ and ‘Bullitt’ resonate with automotive enthusiasts everywhere. Though the actor has long since passed, his namesake...
Continue Reading
Oakley is a leading action sports eyewear and apparel company. Their products are seen on countless athletes in many different disciplines. In recent years, Oakley has made a dramatic push in to racing and special projects, drawing upon outside talent when the need arises. Eyenovation...
Continue Reading
CalSpeed Karting is the official karting facility for the Auto Club Speedway – host of NASCAR’s Sprint Cup Series. The karting organization needed a new web presence that showcased the company’s growing matrix of products and services. The design also features a rich back-end content...
Continue Reading
BRM Chronographs is a French luxury timepiece manufacturer that creates signature and unique chronographs for high end clientele. To enhance their brand to an American demographic, BRM turned to Eyenovation to spearhead their digital presence and outreach. We worked closely with the watchmaker to develop...
Continue Reading