Alpha Wheels Identity

The off-road vehicle and aftermarket accessory is the fastest growing segment in the automotive industry. With a torrent of new companies all flocking to get a piece of the action, having a memorable and meaningful brand is of utmost importance. Eyenovation worked with Alpha Wheels to create a brand that was not only aesthetically pleasing, but also extremely functional.

We created a mark that will work just as well on a center cap as it will on a giant billboard. The “A” symbol was a nod to an abstract mountain peak, which also tied in nicely with the messaging.