Ferrari of Newport Beach

Ferrari of Newport Beach is one of the largest volume Ferrari dealerships in the world. Located in picturesque Newport Beach California, the dealership has an affluent and high-end clientele with discerning tastes. Ferrari of Newport Beach partnered with Eyenovation to produce vibrant and rich magazine ads for their seasonal concurs ad insertions. The finished artwork would be featured in various publications, including the Steve McQueen Car Show event program.

Ferrari of Newport Beach Campaign Strategy
We worked closely with Ferrari of Newport Beach to highlight three main vehicles, including the popular Ferrari California. The ad copy juxtaposed the unique area’s characteristics to the fine Italian luxury.