FIKSE Wheels

FIKSE Wheels is a North American stalwart forged wheel manufacturer. The brand was one of the first in the industry to revolutionize the concept of quality and precision. For many years, FIKSE Wheels has struggled in remain relevant and has changed ownership in the process. The new stakeholders were eager to reclaim their position in the marketplace and turned to Eyenovation to help revitalize the brand. We worked with the Canadian company to retain the original brand where possible, and create a consistent look and feel across all design materials. The results are simple, legible, consistent, and clear.