Oakley Toyota ‘Dream Build’

akley was asked to participate in the annual Toyota Dream Build for the 2013 SEMA trade show. The contest sees action sport companies competing to fabricate the most unique and crowd pleasing vehicle. We worked closely with the Oakley motorsports division to develop the ultimate ski vehicle for their featured athlete, Simon Dumont.

Our concepts helped guide the fabricators during production and later served as the foundation graphics for a social network teaser campaign. The finished vehicle was a huge hit and will be traveling to various trade shows throughout the country on tour.