CrowdStrike Racing
Client
CrowdStrike Racing
Year
2020-2025
Services
Art Direction
Brand Positioning
Event Activation
Collaborations
CrowdStrike (CRWD)
Cyber Security Awareness Through Motorsports
CrowdStrike’s involvement in motorsports spans the globe in everything from Formula 1 to global GT Racing. As part of their marketing efforts, the company uses the visibility to host CXO events, where thought leaders from the cybersecurity industry are invited to races. There, they will see the company’s ethos of teamwork, speed, and combatting adversaries in action.
CrowdStrike commissioned us to work alongside their internal art department to art direct small niche touch points for the campaign. Together we designed everything from promotional tee-shirts, branding, autograph cards, to signage and collateral for guests to see at the races.
Pantone® 532 C
CMYK / RGB
#232323
Pantone® 185 C
CMYK / RGB
#ff0000
Pantone® Grey
CMYK / RGB
#eeeeee
Pantone® 663 C
CMYK / RGB
#f7f7f7
⸺ Brand Consistency
We worked closely with CrowdStrike's existing brand guidelines to ensure our efforts meshed seamlessly with their existing identities.
⸺ Clear Concepts
The key points of cyber security needed to come through on any touch point, ensuring fans connected the racing to the company's core offering.
⸺ Practical Design
Many touch points need to not only be clear, but practical from a production standpoint. Given many of the designs will be given away, thought and simplicity were considered in costs to manufacture.
