Lexus Racing
Commissioned Illustrations and Event Posters
Capturing the iconic shapes of the Lexus GT3 racing car, in the striking fluorescent yellow Vasser-Sullivan livery.
Client
Lexus Racing
Year
2025
Services
Art Direction
Graphic Design
Outdoor Activation
Collaborators
MKTG Agency
Art and Activation: Win on Sunday, Sell on Monday
To help leverage their involvement in North American GT racing, Lexus commissioned us to make illustrated event posters to commemorate each of their races in the IMSA racing calendar.
These posters were used as activation collateral and given to race fans and Lexus owners to help showcase the brand’s place in the high performance automobile market.
